/How We Can Help
How We Can Help 2018-10-30T21:07:16+00:00

Yellowbrick has created tools to help develop, grow, and maintain Organizational Culture – which helps your team and its members succeed. Yellowbrick’s evidence-based methodology improves this Organizational Culture by refining and aligning shared Purpose, Beliefs, Values, and Principles.

At the foundation of our unique approach to enhancing Organizational Culture is the ABCD process. This is based on our research showing that the “secret of success” for individuals and groups comprises four key components: Attitudes, Behaviors, Connections, and Deeds.


The first step is to understand the attitudes held by members within your group. We will conduct a thorough assessment of the people that make up your organization and help identify WHO they are and WHY it matters to them to be part of the group. We will identify favorable (and unfavorable) attitudes and determine how these attitudes add to (or detract from) the success of your organization. Do members see themselves as having a common purpose, or do they simply show up every day at the same place? Do they identify with others within the organization or only as members of their small team within it?


Next, we evaluate individual behaviors to understand HOW they create what the organization looks like to insiders and outsiders alike. Given the nature of your organization, how should your organization and its members behave – toward each other and the outside community? How do we measure whether they’re doing that? What is the quality of alignment between the WHO and the WHY of the organization? What behaviors most clearly add to (or detract from) this alignment?


Third, we look at HOW people work together in your group or organization. Does the Organizational Culture encourage them to help and support each other? Do their shared Purpose, Beliefs, Values, and Principles help them be more effective? Does this effectiveness manifest itself in meaningful results and outcomes? Do the group’s formal and informal connections add to (or detract from) the WHO, WHY, and HOW described above?


Finally, we examine the deeds and actions of the organization itself. HOW does the organization act in ways that are reflective of the core Purpose, Beliefs, Values, and Principles that define its culture? To what extent do these deeds align with the organization’s WHO, WHY, and HOW? What “Good Deeds” do members most identify with and feel most proud of? Do members act on them in an ongoing, regular way?

For more information about how we can help your organization, please contact us at: [email protected]