/Landing Product – Original Demo
Landing Product – Original Demo 2020-05-26T19:56:35+00:00

In 2014 Dr. John Christensen and Dr. Matt Connell began a company that was dedicate toward helping people and organizations become the future they saw. Starting off, they focused solely on parents and families. Seeing parents as a group that regularly has an idea of what they want the future of their families and children to look like, but little direction on how to get there. They also realized that while most parents want their children to be safe, healthy, and self-reliant, often it is parents that impede their children’s progress toward these ends. Parents, as it is, tend to not look at their own baggage and life or how these things may interfere with them role modeling for their own children the type of people they want them to be.

With that in mind Yellowbrick.me was created, attempting to provide parents with the resources to look at how they are role modeling, what they are bringing to the table, seeing and setting future goals for themselves, their kids, and families, and helping parents develop a new or deeper narrative that fits their vision of the future. As they progressed in their work, Dr. Christensen and Dr. Connell heard from numerous organizations and individuals that it is not just parents that need help with identifying a future and creating a self-narrative, but that everyone could benefit from these activities.

For example, when working with career criminals, Maruna (2013) stated that in order for criminals to desist from crime they need to “make sense” of their lives, while McAdams (1985, 1993) talked about the importance of a life story or self-narrative for this same population. Based on research and anecdotal evidence, it is not only justice-involved individuals that benefit from self-narratives and a sense of purpose, it is all people.

Building on this work, Dr. Christensen and Dr. Connell created the FACE © method of communication and the Future Path Activity ©. When combined, these two tools create a powerful way for individuals to gain a deeper understanding of sense and develop a greater self-narrative. When these tools are used in an organizational setting, they provide the organization with data and feedback as to what the individuals in the organization want for their futures and a way for the organization to communicate with the individuals so that they are bought into the various futures.

Using these tools can be beneficial to Human Resources managers looking to improve culture and increase retention. They can be used with youth organizations trying to create a deeper bond between participants, mentors, and staff. And they can be used in organizations working with justice-involved individuals, veterans, the homeless, or addiction and recovery populations.

Yellowbrick can provide FACE © and Future Path Activity © training to all members within your organization, including leadership. This includes data, tools, and resources customized to your specific needs. Our research-driven method allows you to track enhanced communication, improved culture, and increased productivity over time.

To experience the benefits of Yellowbrick for yourself, contact us today at: [email protected]

We have helped people worldwide. Our research-based approach is easily customized to any group or organization.

Meet the Yellowbrick team…

Matt Connell, EdD, MBA
Matt Connell, EdD, MBACo-founder & Chief Executive Officer
Matt is an Assistant Professor of Business Administration at Goodwin College and currently serves as the program director. He earned a bachelor’s in Business from Evergreen State College, a master’s in Special Education from St. Joseph College, a doctorate in Educational Leadership from the University of Hartford, and an MBA from the University of Connecticut. His doctoral studies focused on Group Emotional Intelligence and its effect on organizations.
John Christensen, PhD
John Christensen, PhDCo-founder & Chief Research Officer
John is an Associate Professor of Communication at the University of Connecticut. He earned bachelor’s, master’s, and doctoral degrees from the University of Southern California, with a focus on Social Psychology. John completed a pre-doctoral fellowship with the American Psychological Association and a post-doctoral fellowship with the University of Pennsylvania’s Annenberg School for Communication. His research focuses on communication technology and social change.