Yellowbrick has been helping people improve their communication skills since 2014. The company was started by two university professors, one with a background in Group Emotional Intelligence and the other with a background in Social Psychology and Communication. Yellowbrick’s goal is to improve culture by training group members to communicate purposefully. Purposeful communication occurs when people start to recognize their implicit biases and actively work to overcome those biases when communicating with others. Yellowbrick uses the FACE © method to accomplish this. FACE © stands for Future, Awareness, Compassion, and Empowerment. Research shows that good communicators have a tendency to focus on these four things whenever they communicate.
This means having your own future goals in mind as you communicate. But it also means trying to consider what the other person wants their future to be like. When people take the time to understand each others’ future goals, they are more likely to have a mutually beneficial interaction that is free from conflict.
This means being aware of yourself, being aware of the other person, and being aware of the implicit biases everyone brings to the table. Successful communication is more likely to be achieved if all parties check their assumptions, judgments, biases, and egos at the door.
This means remaining calm, warm, and empathetic when interacting with others. Responding to others with kindness and understanding is the simplest way to overcome the biases that hold us all back.
This means communicating in a way that lifts both you and the other party up. Successful communication is achieved when both parties feel good about themselves and how they communicated — even if disagreement remains or if someone didn’t get exactly what they wanted in the end.
Yellowbrick can provide FACE © training to all members within your organization, including leadership. This includes activities, tools, and resources customized to your specific needs. Our data-driven method allows you to track enhanced communication, improved culture, and increased productivity over time.
To experience the benefits of FACE © for yourself, contact us today at: [email protected]