How We Help
Data that supports significant decision-making.
When it comes to your assessment needs, Yellowbrick walks beside you every step of the way — from consultants and c-suite executives to start-ups, seasoned businesses, and beyond.
Yellowbrick proudly provides clients with customized data collection tools and invaluable insights across industries, including:
- Business
- Communications
- Consulting
- D.E.I.
- Education
- Health and wellness
- Human Resources, and more!
The roadmap of the process
What to expect with Yellowbrick...
Begin your journey by learning more about our 4-step employee assessment process. Our experts are by your side every step of the way. Contact us to schedule a demo.
Step 1
Discovery & Design
Connect with Yellowbrick co-founders to convey the goals of your custom assessment.
Discuss your strategic ambitions,
any applicable apprehensions, and confer on significant project objectives.
Yellowbrick partners will then produce a unique survey backed by science and tailored to your targeted success.
Step 2
Develop & Distribute
Next, Yellowbrick provides the first draft of the customized assessment for your consideration.
If any survey adjustments are requested, Yellowbrick will amend the assessment and require final approval before activating the survey link for use.
Step 3
Data Collection & Interpreting Outcomes
Once the data collection period ends, Ph.D. experts examine the survey findings and use scientific methods to connect the dots between data sets — determining any parallels, patterns, and potential solutions.
Step 4
Developing Change & Inspiring Opportunity
Paired with Yellowbrick expert recommendations, the survey solution enables modern data-driven decisions while empowering the potential for a meaningful, forward-thinking future.
1. Design
Yellowbrick provides you with a reusable link to the Design Consultation Survey. Working directly with our team, we will obtain an understanding of the assessment goals and create an assessment tailored to your needs.
2. Understand
Yellowbrick will activate the assessment link and work with you to disseminate the link to potential respondents. Respondents within the organization will have a set period (usually 2 weeks).
3. Report
Once the data collection period has ended, the Yellowbrick team will begin disseminating the data to draw out the greater organizational problems.
Output reporting is highly bespoke with each one hand-crafted and prepared by a senior-level expert in cultural change projects.
4. Intervene
Using our thorough analysis, we help better organize the results to match your client’s needs and grow the organizational culture.
We empower your consulting to discover the core insights that will drive your Cultural Assessment, DEI Roadmap, and Leadership Coachings.
Your Organizations Shared Values
Key Insights
We transform your existing raw data into easy-to-read dashboards that automatically update over time. Organizations can monitor trends in new hire data, cultural climate, crisis response, and more. We will work with you to develop a custom dashboard to meet your needs and make your data work for you.
Yellowbrick uses methods validated by research on organizational culture to provide feedback on each data set to show you exactly where the culture gaps lie.
We are experts in helping individuals and organizations realize their full potential, and improving organizational communication and culture. These key insights provided in the report are delivered with certainty, with each result being reviewed and curated by the Yellowbrick team.
Meet The Yellowbrick Team!
The Co-Founders Focused On Your Success
John Christensen
Ph.D. Co-Founder
I initially fell in love with research in a chemistry lab. As the first in my family to go to college, I started studying human behavior while earning my undergraduate degree. I’ve since obtained my Ph.D. in social psychology.
I am currently an associate professor of communications for a higher education institution, and I am empowered by watching others advance, grow, and achieve success.
How can I help you accomplish your to-do lists with data analytics?
Matt Connell
Ed.D., M.B.A. Co-Founder
Dr. Matt Connell holds a Masters in Education, an MBA, and a doctorate in Educational Leadership. He has owned and operated numerous business throughout his life in various industries. He has run undergraduate business programs at two Connecticut universities. He has created a statewide higher education entrepreneurial program for formally and currently incarcerated individuals. Matt has published multiple articles and presented on the local, regional and national level on topics ranging from business and leadership, pedagogy, universal design for learning and flipped classrooms. Along with the businesses Matt has owned, he has taught at the high school, undergraduate, and graduate levels.
Jean White
M.S.O.P. Chief Operating Officer
As a career human resource professional, I have always been passionate about workplace culture and the impact that it has on the organization’s results. I have learned that people must be the center of an organization’s focus – both the people that work there, and the people that they serve. When this is done well, positive innovation and high engagement are inevitable.
I have served in a variety of business sectors including higher education, financial services, and health care, where I focus on helping senior executives lead effectively while strengthening the organization’s people systems and programs. I earned an M.S. in Organizational Psychology, which enables me to understand and drive workplace culture. A key enabler for this work is data – it tells us how we are doing, and where we need to course-correct. I believe that, with the right tools and commitment, any leader can improve their organization’s performance through its people.
Matt Connell
Ed.D., M.B.A. Co-Founder
Dr. Matt Connell holds a Masters in Education, an MBA, and a doctorate in Educational Leadership. He has owned and operated numerous business throughout his life in various industries. He has run undergraduate business programs at two Connecticut universities. He has created a statewide higher education entrepreneurial program for formally and currently incarcerated individuals. Matt has published multiple articles and presented on the local, regional and national level on topics ranging from business and leadership, pedagogy, universal design for learning and flipped classrooms. Along with the businesses Matt has owned, he has taught at the high school, undergraduate, and graduate levels.
