Yellowbrick Survey Builder

Create a customized survey.

Thank you for your interest in creating a customized survey. The first step in the process is to conduct a needs assessment.

Every client has a different set of priorities and so we’d like to get your input regarding the scope of the survey and potential topics you want to see included. Below, you will be presented with a “menu” of options. If you think a particular topic should be included in your survey, click the checkbox next to it. On the other hand, if you’re not interested in that particular topic, then feel free to skip over it. After you submit your preferences, we will begin creating a customized survey that is tailored to your specific needs.

Let’s start building your customized survey…

About Yellowbrick

Yellowbrick is an opinion survey company based in Connecticut. Members of the Yellowbrick data science team create theory-driven psychological assessments, employee/customer surveys, and technology-based “interventions” that educate users while eliciting positive behavioral change. The Yellowbrick team has successfully addressed marketing, organizational culture, and innovation needs across numerous industries, including academia, healthcare, insurance, and tech.

Who We Are

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Dr. Matt Connell, MBA.

Dr. Matt Connell, MBA, has spent his life running and operating businesses. Matt teaches marketing classes at both the undergraduate and graduate level.

Matt understands that marketing is a critical key to a business’ success and that marketing should be used to inform target markets of offerings and provide potential users a reason to adopt the innovation.

Matt is also an expert researcher and a member of his university’s Institutional Review Board, which provides ethical oversight of all research activity at the university.

In addition to his business and academic pursuits, Matt spends a lot of time and effort building service-oriented programs to provide underserved communities and marginalized populations access to aspects of society they are traditionally left out of.


John Christensen, PhD

John Christensen, PhD, is a tenured professor in the Department of Communication at the University of Connecticut (UConn). He is also a Principal Investigator at UConn’s Institute for Collaboration on Health, Intervention, and Policy. He earned a PhD in social psychology at the University of Southern California, where he was awarded a pre-doctoral fellowship from the American Psychological Association’s Minority Fellowship Program.

John completed a postdoctoral research and teaching fellowship at the University of Pennsylvania’s Annenberg School for Communication, with a special focus on behavior change and the adoption of innovative technologies. In addition to this core training, he has successfully completed research fellowships at the National Institutes of Health, the Howard Hughes Medical Institute, the Institute for Creative Technologies, and the RAND Corporation. John has extensive experience teaching undergraduate and graduate-level courses such as New Communication Technologies, Computer-Mediated Communication, The Effects of Mass Media, and Research Methods & Statistics. John is a long-standing member of UConn’s Institutional Review Board and also serves on departmental and university-wide Diversity, Equity, and Inclusion councils.